Beauty doesn't fit in a frame

Beauty and the sense of aesthetics are subjective concepts that are perceived and interpreted by each person differently.

The same applies to art and the perception of it as such. We found a lot in common between paintings and photographs. Just as pictures are framed, so in the process of taking a photograph, the perfect shot is also framed.

These shots and pictures only reflect a certain moment, and it is our imagination that transports us to the context. That is where the personal perception of a picture or photograph comes in – our interpretation, our ability to see the beauty beyond the frame.

With our Women’s Day campaign, we present to you the fair part of our team, outside the familiar professional framework.